FOR IMMEDIATE RELEASE
JULY 17, 2002
CONTACT: KATHLEEN ERVIN
ervin@failuremag.com

MAGAZINE CELEBRATES TWO YEARS OF FAILURE
Failure, the online magazine and media company, celebrates success and survival with world's most enduring topic

Scarsdale, NY — "Failure has always been more interesting than success," says Failure magazine’s editor & CEO, Jason Zasky. "We live in a success-driven society. Of course, where there’s success, there is always failure." And what a year for Failure it’s been!

Today Failure magazine—www.failuremag.com—celebrates its second birthday with a collection of unique and captivating stories that all have one thing in common—failure.

Whether it’s the annual "Failure of the Year" award, the daily item "This Day in Failure," or the weekly interactive movie poll, "The Bomb Site," Zasky & Co. keep track of the collective pulse of failure through a surprisingly upbeat, ever observant online publication. Arts & entertainment, business, science & technology, history and sports—where else can you find such intelligent, insightful stories that boldly cover man’s missteps and mishaps with such polite abandon?

"Ironically, we launched when the Internet frenzy was at its peak," continues Zasky. "Even then more than a few people thought it would be ‘impossible’ for us to survive, much less thrive, with a brand called Failure. The funny thing is that we’re still plugging away, while many of our critics have long since disappeared."

Of course, part of Failure's success can be attributed to its strong collection of partnerships with such companies as the A&E Network and Featurewell.com.

Here is what the media and critics are saying about Failure: The Boston Globe describes Failure as "exquisitely against the grain." "Forget Forbes and Fortune," said The San Francisco Chronicle, "this is the best place (and perhaps only) place on the Net to keep abreast…" AtNewYork.com says, "Smart and savvy describes the content, filled with lots of historical tidbits that should keep the competitive-minded winners of the world salivating for more."

Failure Magazine LLC is a privately owned and operated media company featuring Failure magazine and FailureWear™. Failuremag.com was launched July 17, 2000.

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