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FACT SHEET
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| PRODUCT |
Original
content Web magazine covering failure from a bold, provocative
perspective that is both informative and entertaining. |
URL |
www.failuremag.com |
EDITOR |
Jason
Zasky |
KEY PLAYERS |
Partners,
Kathleen Ervin and Jason Zasky |
START-UP |
March
1999 |
LAUNCH DATE |
July
17, 2000 |
TAG LINE
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It’s
an Option™ |
QUOTE |
"Failure is a loaded word, one that holds a negative connotation
for some. But it doesn’t have to be negative. We see failure
as an essential experience; if not always a building block to
future success, then at least a necessary part of life." |
SUBJECTS |
Arts & Entertainment, Business, Science & Technology,
History, Sports and more. |
FEATURES |
The Bomb Site™, weekly interactive movie poll
Editor’s
Column
This
Day in Failure™
Failure
of the Year™
Flophouse™
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ATTITUDE |
Adventuresome and inquisitive |
TARGET AUDIENCE |
25-55, male and female |
READER’S PSYCHOGRAPHIC |
Smart, inquiring,
independent thinkers |
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